DR. GLENDA BASKIN GLOVER

Prepared as a website and audience-building recommendation
Digital Home & Audience-Building Strategy
Recommended structure for GlendaGlover.net, with integration to Fair-Funding.org, Amazon, and Team Stream Solutions. Prepared by Angie Onianwa
DR. GLENDA BASKIN GLOVER
GLENDAGLOVER.NET SHOULD BECOME DR. GLOVER'S DIGITAL HOME.
THE STRATEGIC IDEA
AMAZON Sells the book.
FAIR-FUNDING.ORG Advances the issue.
GLENDAGLOVER.NET + TEAM STREAM SOLUTIONS Builds the brand, audience and relationships.
Fair-Funding.org is the campaign and issue website.
The goal is to make her personal domain the front door to her book, speaking, media, advocacy, and future initiatives, while using Team Stream Solutions to turn attention into an audience she can reach directly.
PEOPLE WILL SEARCH FOR DR. GLENDA GLOVER.
Someone who hears Dr. Glover speak, sees her on television, reads about her book, or hears her name from someone else is much more likely to search "Glenda Glover" or "Dr. Glenda Glover" than "Fair Funding."
For that reason, GlendaGlover.net should become the front door to everything Dr. Glover is doing, including her book, speaking engagements, media appearances, advocacy work, and the Fair Funding initiative.
THE SITE DOES NOT NEED TO DUPLICATE FAIR-FUNDING.ORG. It should introduce Dr. Glover, establish her authority, feature How Dare You, capture visitor information, and direct visitors to Fair Funding when appropriate.
DR. GLOVER ALREADY HAS A STRONG DIGITAL FOOTPRINT.
CURRENT DIGITAL PRESENCE
The opportunity now is to make sure that when people search her name, they are quickly led to one official destination she owns and controls.
GlendaGlover.net gives search engines, AI platforms and visitors one clear place to understand who Dr. Glover is, what she represents and how to stay connected.
START SIMPLE. BUILD THE RIGHT FOUNDATION.
PHASE 1: THE ESSENTIAL DIGITAL HOME
Rather than beginning with a large website, we recommend launching a streamlined one-page digital home that establishes Dr. Glover's presence now and can grow with her over time.
THE INITIAL PAGE SHOULD:
Establish Dr. Glover's official digital home
Introduce her accomplishments and authority
Feature How Dare You
Feature her promotional video
Send visitors to Amazon to purchase the book
Connect visitors to Fair Funding
Capture names, email addresses and mobile numbers
Provide speaking and media inquiry options
Begin building Dr. Glover's own audience
Establish a foundation for Google and AI search visibility
ONE PLACE FOR ALL THINGS DR. GLENDA GLOVER.
A VISION FOR GLENDAGLOVER.NET
A simple, professional digital home that brings Dr. Glover's authority, book, advocacy, media, speaking and audience-building together in one place.
Conceptual example of what GlendaGlover.net could become.
AMAZON CAN SELL THE BOOK. DR. GLOVER SHOULD ALSO BUILD THE RELATIONSHIP.
HOW DARE YOU
What happens when a state acknowledges that it owes an HBCU hundreds of millions of dollars and still doesn't pay?
Dr. Glenda Glover takes readers inside the fight.
Amazon is an important sales channel, but it does not provide authors with the names or email addresses of individual book buyers.
That makes GlendaGlover.net and Team Stream Solutions even more important.
SOCIAL / SEARCH → GLENDAGLOVER.NET → TSS LEAD CAPTURE → AMAZON
Amazon still gets the sale, but Dr. Glover also has an opportunity to build a direct relationship with the reader.
EVERY VISITOR DOES NOT HAVE TO PURCHASE THE BOOK THAT DAY TO BECOME PART OF DR. GLOVER'S AUDIENCE. Someone may discover her through an interview, event, speech, social media post or Fair Funding. GlendaGlover.net gives that person a way to stay connected.
WATCH THE STORY. GET THE BOOK. STAY CONNECTED.
FEATURED VIDEO
Dr. Glover's promotional video should be prominently featured on the landing page.
The video gives visitors an immediate opportunity to hear the story directly from Dr. Glover and should lead naturally to the book.
WATCH THE STORY. GET THE BOOK.
THE HOW DARE YOU READER BRIEF
The $544 Million Story at a Glance
Rather than simply asking visitors to "Join the Mailing List," give them something useful in exchange for their contact information.
Once someone requests the Reader Brief or joins Dr. Glover's audience, Team Stream Solutions can automatically begin nurturing that relationship.
IMMEDIATELY Deliver the resource and welcome them.
FOLLOW-UP Share a personal message from Dr. Glover about why she wrote How Dare You.
ONGOING Share speaking appearances, interviews, book signings, media, Fair Funding developments, future books and events.
THE GOAL IS NOT SIMPLY TO COLLECT EMAIL ADDRESSES. THE GOAL IS TO BUILD DR. GLOVER'S AUDIENCE.
DR. GLOVER SHOULD BE RECOGNIZED AS THE AUTHORITY SHE ALREADY IS.
Dr. Glover already has the experience, credentials and national influence.
Her website should make that authority immediately clear to visitors, search engines and emerging AI platforms.
Leadership | Higher Education | HBCU Advocacy | Professional Credentials | Books | Media | Speaking | Fair Funding
FEATURED | INTERVIEWED | RECOGNIZED
PLACE SELECTED CREDIBLE LOGOS / INSTITUTIONS / MEDIA RECOGNITION HERE
SEARCH + AI VISIBILITY
SEO Helps people find Dr. Glover when they search Google and other traditional search engines.
GEO Helps AI platforms better recognize Dr. Glover as a credible source when people ask questions about subjects connected to her expertise.
THE GOAL:
Make Dr. Glover easy to find, understand and recognize as an authoritative voice.
THIS IS BIGGER THAN ONE BOOK AND BIGGER THAN ONE UNIVERSITY.
THE BIGGER PICTURE
AMAZON
Sells the book.
FAIR-FUNDING.ORG
Advances the issue.
GLENDAGLOVER.NET
Builds Dr. Glover's brand and audience.
TEAM STREAM SOLUTIONS
Connects it all and captures the relationships.
Instead of continually sending people from social media, interviews, speaking engagements and Google searches to other platforms where we may never know who they are, we create a central digital home that gives people a reason to identify themselves and stay connected.
Today, that relationship helps sell and support How Dare You. Tomorrow, it supports whatever Dr. Glover decides to do next.
IT IS ABOUT VISIBILITY, ACCOUNTABILITY AND FAIR FUNDING FOR HBCUs. The site does not have to do everything on day one. It simply needs to create the right foundation now.
Angie Onianwa - CEO & Co-Founder
850.974.7678